A new business begins with a vision. While you worry about applying for licenses, creating business cards, and setting up business banking, you might not be thinking about marketing. This is a critical mistake that many new small business owners make. With this checklist of marketing basics, you will set your new business up for success.
Marketing Basics for Small Business Owners
Purchase A Domain Name
Regardless of the type of business you’re founding, having a relevant domain name is essential, and therefore the first marketing basic to check off of your list.
Too often, we see businesses with off-brand domain names that are used “just because.” Please don’t do this, as it will hurt your chances of driving organic traffic to your website in the future.
Is your new business a personal brand?
The domain name should be your name or what you want to be known as. The same goes for brick-and-mortar niche stores – if your store is called “Speciality Reality,” and you serve homeowners in Denver, be sure your domain name includes “specialty reality” and “Denver.”
Create a Website
Maybe your business won’t be up and running for three months. The thing is, you should still have a website.
A website established credibility, not only to investors, friends, and family members but online from an SEO perspective.
When you’re just starting out, you don’t need a complex website that costs thousands of dollars.
Your small business website should cover these three topics:
- The name of your business and the services it provides
- The location of your business (including a physical address)
- A contact form (so interested community members and partners can reach out to you)
As opening date for your business approaches, you can use your website to communicate with your community, post menu items, special deals, and even give “sneak peeks” to eager customers.
Claim Your Google My Business Page
Google is the #1 search engine on the planet. Everyone uses it to find services and products, both locally and when traveling.
Claim your Google My Business (GMB) page to show up on maps. This is important, especially for businesses that depend on “near me” searches.
Local SEO is more important than ever, and having a verified GMB page is the first step required if you want consistent local growth. This is one of the more effortless marketing basics to check off of your list, and the return is exponential.
There’s nothing consumers love more than anticipation. As you approach your official launch date, whether it’s for a website or a brick-and-mortar location, creating hype around your business is what will generate those initial sales.
There are a few ways to create buzz for your new small business:
- Create a professional press release, and send to local outlets
- Appear on local and relevant podcasts
- Establish social media accounts, and begin posting behind-the-scenes content.
- Offer an introductory deal or pricing for the first ten customers
- Begin local professional networking efforts with area professionals
Here’s the thing about being a small business owner – you have the passion and determination, but getting those first few clients in the door is stressful no matter how prepared you feel.
Creating a buzz around your initial launch, and future launches set your new company up for success.
Start Your Email List
You have a website, and you’re creating hype around your new venture. This means that your website will see an increase in traffic – so take advantage of it!
Create that email pop-up, and capture the contact information of interested parties.
Few people know this, but email marketing has the highest conversion rate. Capturing emails provides you with a mega-phone to your target audience.
As a new business, you want to take advantage of this – if you don’t follow any of the other marketing basics, please do this one!
Conquer Opening Day with these Marketing Basics
Keep this checklist of marketing basics close to you as you prepare to open your doors or online store. These basics allow you to capture the most attention, make the most sales, and get the most from local SEO practices even before you begin selling anything.
Want to put an expert in charge of your new business marketing plan?
RN Marketing Collective works exclusively with small business owners. We work with you, one on one, to develop a digital marketing strategy that’s effective and within your budget. Learn more here.