Search engine optimization is helping businesses everywhere drive traffic to their websites. What about local SEO? How is it different from “regular” SEO? The fact is, your small business depends on local SEO to drive foot-traffic and revenue. Here, you’ll learn why.
What is Local SEO?
Local SEO refers to localized search engine optimization.
For businesses that depend on local clientele, like brick-and-mortar stores, restaurants, and service providers, local SEO is a game-changer.
How often have you opened Google and searched “….. near me”; if you’re like most people, probably hundreds if not thousands of times.
A whopping 88% of consumers who do a local search on their phone visit the store within one day.
For localized businesses, you must take full advantage of this conversion metric. People are searching for you, literally. If you take advantage of local SEO, they’ll be visiting you in no time.
Local SEO for Small Businesses
Local SEO for small businesses is relatively easy to establish and maintain as a part of your regular marketing strategy. Here are the first few, but essential steps you must take to begin ranking for local SEO.
Claim & Verify your Google My Business Page
When searching for a business in Google, a profile pops up on the right-hand side of the browser. This is the company’s Google My Business (GMB) page.
When a GMB page is claimed, verified, and optimized, it does a few things for your business.
First, it literally puts you on the map locally. For example, when people do local searches, like “restaurants near me,” your restaurant would appear on the map as a list of options.
To create the GMB page for your business, to this page.
Be sure to accurately fill in your address (exactly as it appears on your website), phone number, and give a detailed explanation of your company in the description field.
After 5 business days, you’ll receive a verification code from Google, which when inputted, publishes your local listing officially. This puts your small business on the map!
Add Your Business to Local Directories
Local directories help to boost your small business’ reach for local SEO. There are a few top directories that we recommend you create a listing for. You can find an exhaustive list of them here.
Once again, be sure that your business information is consistent across-the-board. Even the slightest error (like a St. instead of an st in an address) can penalize you on search engines.
Optimize your Website for Local Keywords
Your website content also contributes to your local SEO rankings. Even if you do serve clients outside of your local area (like us, for example), incorporating local keywords into your site is equally important.
For example, if you’re a real estate agent serving the Denver area, you want the phrase “Denver real estate agent” on your website’s homepage.
Want to do some local keyword research? We recommend Ubersuggest.
Begin your Local SEO Journey – Our Experts Can Help
Use these tips to begin the local SEO journey for your small business. If you have any questions or need help developing your local marketing strategy, reach out to our experts. We’re happy to help you expand your audience using targeted marketing techniques.
Email us anytime at firstname.lastname@example.org or Contact Us.