Denver marketing agencies – there are so many. Dozens and dozens. When you’re a young business, how do you possibly choose one? It isn’t just about choosing the right marketing firm. It’s about choosing the one that’s right for your business, goals, and budget.
How to Evaluate Denver Marketing Agencies
You’re the business owner. You have all of the power when it comes to choosing a marketing agency to work with. Don’t forget this.
Some agencies will say, “well, we’re the best. You won’t make it without us.” This is unacceptable.
As you begin the search for the perfect Denver marketing agency, know that the power is in your hands – not theirs.
When it comes to exploring the many marketing firms in Denver, there are a few key questions you to ask. By doing so, you’ll save yourself a lot of time, energy, and yes, money.
1.) Does the Agency have a Speciality?
Are you a creative business?
Ensure that the firms you’re contacting specialize in niche business models – not all of them do.
The fact is, some marketing groups focus on particular sectors, or only serve businesses of a certain size. If you’re a young business and don’t fall into their categories, then why waste your time?
If you’re a creative entrepreneur with an out-of-the-box idea, you need creative marketing solutions. Frankly, not all firms offer them.
2.) Does the Agency have a Minimum Spend?
It isn’t uncommon for marketing firms to have a minimum spend. Depending on the sector or company size they serve, minimum budgets for a handful of marketing services could cost thousands of dollars.
If you’re a small business owner who’s just developing your new marketing strategy, chances are that you don’t have thousands of dollars to spend right off the bat.
When vetting firms, be sure to ask them if they have a minimum budget. Their answer will be a quick indicator for you.
3.) Are their Service Offerings Unique?
Marketing shouldn’t be cookie-cutter. Some firms will try to get you to believe that there are 10 things you HAVE to do. This isn’t true.
When reaching out to agencies in Denver, ask them about how they differentiate their services based on the client.
When you’re investing in marketing, you don’t want what everyone else has. You want what your business needs and you want it to be unique.
4.) Is the Agency Invested in My Success?
Large agencies with hundreds of clients don’t necessarily have the time or personnel to invest in your company’s success.
Ideally, a marketing agency can become a key partner as your business grows.
The fact is, you want to feel like you have experts who are invested in your company.
Does the agency offer 1:1 support? If they’re local to your area, do they attend events that you host? Do they celebrate your wins and send their friends and neighbors to your store?
RN Marketing Collective: A Denver Marketing Agency
If you’re a small business owner in or around Denver, our team is ready to provide your company with strategic digital marketing services.
We specialize in serving creative entrepreneurs, have NO minimum monthly spend, and trust us, we’ll be your hype team at local events. As the marketing firm of choice for creatives, our dedication to your success is unmatched.
Learn more about RN Marketing Collective and the services we offer here.